Case Study – Facebook

Who owns Facebook?
Facebook is owned by Mark Zuckerberg, but it is argued that Paul Ceglia, a Businessman from New York, owns 84% as Zuckerberg signed a contract which states Ceglia owns 84% stake of Facebook.
Mark Zuckerberg owns 24% of the company,
Accel Partners owns 10%,
Digital Sky Technologies owns 10%
Dustin Moskovitz owns 6%
Eduardo Saverin owns 5%,
Sean Parker owns 4%,
Peter Thiel owns 3%
Greylock Partners and Meritech Capital Partners own between 1 to 2% each
Microsoft owns 1.3%
Li Ka-shing owns 0.75%
The Interpublic Group owns less than 0.5%


Do they own any Traditional Media?
NO.

What other Internet sites do they own?
I Dont Think so.


What is its Revenue?
2009 - £800 000 000

What is its Net Profit?
2010 - £700 000 000

5 Key Facts about Facebook.
Social Networking Site launched in 2004, privately owned by Facebook Inc

800 million active users

Founded by Mark Zuckerberg with his friends; Eduardo Saverin, Dustin Moskovitz and Chris Hughes

Expanded membership eligibility to employ some company’s including Apple Inc, and Microsoft.

More people visited Facebook that Google in the week ending March 13 2010

3 Quotes about Facebook.
Paul Ceglia “Mark Zuckerberg signed a contract which states I own 84% stake of Facebook”

Compete.com ranked Facebook as the most used social networking site "How on earth did we stalk our exes, remember our co-workers' birthdays, bug our friends, and play a rousing game of Scrabulous before Facebook?"

Comstore has reported “Facebook attracted 130 million unique visitors in May 2010, an increase of 8.6 million people”

2 Wikipedia linked Articles.


Criticism of Facebook:
This article states that Facebook has met many controversies. Some of which the site being banned in many countries, one of which is in Iran. This is due to Anti-Islamic information and racial discrimination. Many schools and workplaces have also banned the social networking site at workplaces and school as it does not allow employees or students to “waste time”.
In May 2011 emails were sent to Journalists and Bloggers making severe allegations about Google’s Privacy. It was then later found out that this Anti-Google Campaign, which was held by PR giant Burson-Marsteller was paid by Facebook to do so.
There were many incidents which took which were not in the favor of Facebook. One of this was; a 16year old girl making an event on Facebook for the birthday party. She accidently made it public and 1600 “guests” attended.

Social Impact:
This article states the impact that Facebook has on people’s social life. These have been positive and negative reviews. Positively it is said that it is used to reunite old friends and family. Facebook has reunited 2 father-daughters; John Watson and the daughter. John had been looking for his daughter for 20 years and secondly; Tony Macnauton and Frances Simpson who hadn’t seen each other for 48 years.
The negative affects which it’s said to have is that it caused divorce and ruins peoples relationships.
There was a hoax chain letter which was sent round; by people copying and pasting that Facebook will start charging to all friends list. The chain letter was stopped the rumor is still being spread although it states on the Facebook homepage "It's free and always will be."

 Key information on company’s Corporate Homepage.
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